Marketing collaboration

Espoo is an attractive, distinctive city ideal for tourism, conferences, and congresses. As a Visit Espoo partner, you can be part of a dynamic network for international and domestic marketing activities.

A wakeboarder at Water Sports Center Laguuni

Goals

Visit Espoo aims to increase Espoo’s appeal and profile. We are an informed partner committed to developing Espoo into a financially, ecologically, culturally, and socially sustainable place to visit. In 2021 we reached the following figures:

Bednights in registered establishments: 364 000 (+45% vs. 2020, -21% vs. 2019)
Accommodation sales: 19,7 million euros incl. registered & non-registered bed nights (AirBnB & Vrbo).
Congresses: 20 congresses, appr. 4500 delegates (estimated numbers).
Congress income: to be announced by March 2022
Confirmed congress numbers will be announced by March 2022.

Spearhead themes and target markets

Experiences and innovations are the spearhead themes when marketing Espoo.

Finland, German-speaking Europe, and Russia are our key target markets in leisure tourism, and Finland, Central Europe, the Baltics, and Russia on the congresses, meetings, and incentives markets.

Actions

Developing digital world travel and commercialization with businesses and the City of Espoo
Developing sustainability and carbon neutrality with businesses and stakeholders in the region
Professional sales events in Finland and abroad
Travel advice and info events
Convention Bureau services
Attracting congresses to Espoo
Site visits for travel organisers, travel and MICE agencies, and media representatives
Tourism statistics
Multichannel marketing communication: network communication, social media communication, newsletters, brochures and maps, influencer marketing and media communications

Tourism collaboration

Visit Espoo has tourism marketing works closely with Helsinki and other cities and municipalities in Uusimaa and collaborates nationally with Business Finland, Visit Finland, Finland Convention Bureau, Congress Network Finland, and the Ministry of Economic Affairs and Employment.

Visit Espoo has municipal cooperation agreements regarding tourism marketing with the municipalities of Vihti, Kirkkonummi and the city of Kauniainen.

Our international network partners are the International Congress & Convention Association, Meeting Professionals International, and Alliance of Brain Cities.

How to join us

As a Visit Espoo partner, your business will be part of a vibrant partnership network. Visit Espoo has 40−50 partners from Espoo, Kauniainen, Kirkkonummi and Vihti each year.